For wineries
Your wine club's cookbook. This year's edition.
Written by your members, every recipe paired with your wines. A reason to take part every year, and your bottles in their kitchen every week.
Free for the winery. Members order their own copies.
Halden Vineyards
The Cookbook
The members of the
Halden Wine Club
The 2026
edition
with
A sample cover. Yours carries your emblem and your name.
Why a book
Not a cookbook from your kitchen. One from theirs.
Your members are the club, and food and wine are already how they get together. Once a year they write it a book: the dishes they actually make, each one with one of your wines. We make it happen.
It's hard to cancel a club you're in the book of.
Participation
Every member does something.
Almost everything a club sends asks members to buy. This asks for their dish. It's the one email about them, and the one they answer.
Retention
A reason to be in next year's.
A new edition every year. Members already in it want to be in the next one, and anyone thinking about joining has a date: the edition closes at a hundred recipes.
Sales
Your wines, on the counter all year.
A cookbook lives in the kitchen. Every recipe names one of your bottles, with a QR to your store. A Tuesday dinner is how the next order starts.
Reach
Your name at tables you've never poured for.
Members give copies to their parents, their friends, the neighbor who always hosts. Every copy carries your name and your wines into another kitchen.
The book
Your winery's cookbook. We make it with you.
Your members write the recipes. Everything around them is yours: your winery's name on the cover, your story and photos in the first pages, one of your wines next to every dish.
your name
on the cover
your emblem
above it
your letter
to your members
your photos
of your place
your wines
with every dish
your members
on every page
The 2026 Edition
A letter from the winemaker
We picked the Sauvignon Blanc on August 29th, the earliest we ever have. It was hot, the fruit came in fast, and for two weeks nobody here cooked anything that took longer than a cold beer.
Then the crush was done, and the kitchen came back. This book is that part of the year: what our members make when they open a bottle of ours on a Tuesday. Every recipe is in here, next to the wine we'd pour with it.
Keep it by the stove. Spill on it. Next year we do it again.
Maggie Halden, winemaker
A sample from the first pages. Halden Vineyards is made up. In yours, this is your letter to your members, next to a photo of your place. Send us a few lines and we shape it with you.
Pages about your winery.
A letter from you to your members, your year in the vineyard, the wines in this edition and your place. You send words and photos. We shape them with you.
Up to a hundred recipes, paired.
Each one with one of your wines, the bottle, a note from our sommelier and a QR to your store.
Every member credited.
A list at the back of everyone who sent a recipe, with the page it's on. It's the first thing people look for.
up to
100
recipes in each edition
If a hundred come in, the edition closes.
The ones that come late are first in line for next year's.
For the winery
$0
No fee, no minimum, no contract.
For each member
$199 per copy
Shipping included.
For your club shipment
Want copies for a club box or the tasting room? You can buy them too, at the same price.
How it works
It starts with a conversation.
We talk first, then we make the book together. Nothing to install, nothing to stock, nothing to sell.
01
First, we talk.
A call, or a visit to your tasting room. Your club, your wines, what you want the book to be. We plan the edition together.
02
You send your wines and your story.
The bottles you want in the book with a link to each in your store, and the words and photos for your pages. We guide you through each one.
03
Your members send recipes.
One email from you, one link. Each member sends the dish they actually make, from their phone, in about five minutes. The edition closes at a hundred.
04
The edition comes back paired.
Every recipe matched to one of your wines, with the bottle and a QR to your store. Every member credited. Members order their own copies.
Your part
Short, and mostly email.
- Talk with us, by phone or at your winery.An hour
- Send us your wine list.20 minutes
- Send your story and photos.An afternoon
- Send one email to your members. We write it.5 minutes
- Approve the pairings and the cover.An hour
Our part
Everything else.
- Collect every recipe.
- Edit each one so the book reads as one book.
- Pair every dish with one of your wines.
- Edit your pages and lay them out.
- Make the image of every dish.
- Design, print and ship every copy.
- Answer your members' questions.
The pairing
The dish, with the wine.
Software reads every recipe and proposes a wine from your list. Our sommelier reads the proposal and decides. You approve every pairing before anything prints.
Salmon tacos with the Sauvignon Blanc
Cold, a little sharp, next to something fatty. That's the whole note.
Braised short ribs with the Cabernet
Hours in the pot want a red with grip. Open it an hour early.
Lemon olive oil cake with the late harvest white
Sweet enough to meet the cake, bright enough for the lemon.
One of our founders is a certified sommelier. The pairing is the part of this we would never leave to a machine. And some dishes just don't want wine: those stay in the book without one.
Ber & Pat
The Best Salmon Tacos
Always in high demand at our table. The key is in the sauce. We love you all.
Ingredients
- 2 salmon fillets
- Olive oil
- Chipotle
- Honey
- Tortillas
- Avocado
- Mango
- Serrano chili
- Cilantro
- Lime
Instructions
Cube the salmon and marinate it with olive oil, honey, chipotle and lime for ten minutes.
Roast at 350°F for twenty minutes, or sear it in a pan if you are feeling lazy.
Chop the serrano, cilantro and mango with lime for the sauce. Warm the tortillas and build.
with the
Halden Vineyards
2024 Estate Sauvignon Blanc
Lime, chipotle and a fatty fish. It wants a white that is cold and a little sharp.
Pairing note · our sommelier
Scan to order
122
A sample page. Yours carries your wines and your store.
Questions
What wineries ask first.
Short answers. The long ones are a call away.
What does it cost the winery?
Nothing. If you want copies to give away or to put in a club shipment, you can buy them at the same price your members pay.
What does it cost a member?
$199 per copy, shipping included. Sending a recipe is free.
What do we actually have to do?
Send us your wine list, send one email to your members with the link, and approve the pairings and the cover. We do everything else.
Who controls the brand and the cover?
You do. Your emblem and your name are the cover; ours sits small at the foot, the way a publisher signs. You see and approve every page before anything prints. Nothing goes out with your name on it that you haven't seen.
What goes in our winery's pages?
A letter from you, your year in the vineyard, the wines in this edition and your place. You send words and photos, guided page by page. We edit, lay them out and send them back for approval. A phone camera in daylight is fine.
How many recipes go in a book?
Up to a hundred per edition. When they're in, the edition closes, and the ones that come late are first in line for next year's. A book needs at least 25 recipes to print.
Do we approve the pairings?
Every one. You get the full list of recipes with the wine chosen for each. Change any of them before we print.
What happens to our members' data?
Your member list never leaves your hands. You send the email from your own account, so we never need it. Members who send a recipe give us only what it takes to put it in the book and ship their copy. We never market to them and never share it.
How long does it take?
Plan on six to eight weeks from your email. Recipes come in over a few weeks; pairing, printing and shipping take three to four more. Aiming at a fall shipment or the holidays? Tell us the date and we work back from it.
Is there a minimum or a contract?
No contract and no minimum order. You can do one edition and stop, or do one every year.
Do you take a commission on wine sales?
No. Every QR in the book opens your own store, and every bottle sold there is yours. The book pays you back in orders, not in a check from us.
What about recipes that don't go with wine?
They stay in the book without a pairing. Some dishes just don't want wine, and nobody gets cut to make the wine list work.
Do you work outside the US?
Yes, gladly. We already print and ship in the United States and Mexico. If your winery or your members are in Europe or anywhere else, write to us and we'll work out how to get the book to them.
Wine partnerships
This year's edition starts with a conversation.
Seven short questions first. We'll be in touch within 48 hours.